For attorneys
Be the attorney AI recommends.
People with a legal problem now ask ChatGPT, Perplexity and Claude before they ever open a search engine. Attorney Match gets your firm into the answer — a bar-verified profile AI engines can read, cite and recommend. Claim yours free, or go Elite for the tools that put you everywhere AI looks.
Attorneys never pay to rank. Elite is visibility and tools — your match rank is always earned.
What is AEO, and why now?
Answer Engine Optimization (AEO) is the new SEO. SEO got you ranked on a page of blue links. AEO gets you named inside the answer when someone asks an AI assistant “who’s a good attorney for ___ near me?”
The shift is already here. A growing share of people researching a legal problem start with ChatGPT, Perplexity, Claude or Google AI Overviews. Those engines don’t list ten results — they give one answer, with a handful of cited sources. If your firm isn’t structured in a way the AI can read and trust, you simply don’t exist in that conversation.
Attorney Match is built AEO-first: structured data, machine-readable profiles, an llms.txt index and answer-content the engines already crawl. Listing here makes your firm part of a source these engines cite. Elite extends that to your own website too.
Free vs. Elite
Every listed attorney gets a real, bar-verified profile for free. Elite adds the AEO tools that make you citable everywhere — not just on Attorney Match.
| Feature | Free | Elite $100/mo or $1,000/yr |
|---|---|---|
| Public profile in the directory | Included | Included |
| Appear in matched results | Included | Included |
| Bar-verified listing | Included | Included |
| Control your case-acceptance profile | Included | Included |
| Free draft-email intro from prospects | Included | Included |
| Rich profile + verified Elite badge | — | Included |
| Profile-connected AI chatbot | — | Included |
| Embeddable chatbot widget for your own site | — | Included |
| Self-serve AEO kit (JSON-LD / llms.txt / robots.txt / FAQ) | — | Included |
| Higher match ranking | Never for sale | Never for sale |
What Elite unlocks
★ Founding rateRich profile + verified badge
A fuller, prominently styled profile carrying a verified Elite badge — on your profile page and across search result cards — so prospects (and the AI engines reading the page) see a complete, credible firm.
Profile-connected AI chatbot
A chatbot grounded in your profile — your fees, practice areas and the cities you serve — answers prospects in your voice and routes serious enquiries to intake, day or night.
Embeddable chatbot widget
A copy-paste snippet drops a floating chat bubble — powered by the same profile-grounded bot — onto your own firm website, so you capture visitors where they already are.
Self-serve AEO kit
Generate the JSON-LD structured data, llms.txt, robots.txt and FAQ assets for your own site, with step-by-step instructions, so ChatGPT, Perplexity, Claude and Google AI Overviews can cite your firm by name.
Pricing
Free
$0
A real, bar-verified profile in the directory and in matched results. No placement fees, ever.
Claim your free profileElite
★ Founding rate$100/mo
or $1,000/yr
2 months free$100/mo founding rate, locked for founding members — or pay annually at $1,000/yr (~$83/mo, two months free), same Elite features. The monthly rate rises to $149/mo after our first 20 Elite attorneys. Lock in the founding rate now and it stays your price for as long as your subscription runs.
Get EliteWe never sell ranking.
Elite is visibility and tools — a richer profile, an AI chatbot, an embeddable widget, and the AEO kit. It does not change where you appear in matched results or directory order. Your match rank is always earned, driven only by fit to the case and jurisdiction. That promise is the whole point of Attorney Match.
Get found by AI. Start free.
Claim your bar-verified profile in about 8 minutes. Add Elite whenever you’re ready for the AEO tools — $100/mo founding rate while it lasts.