Plans & pricing
Free to list. Elite to win AI search.
Every listed attorney gets a real profile free. Elite ($199/mo introductory) adds the AI tools that make your firm citable everywhere — and tracks where you stand in AI answers with a prioritized plan to win them. You never pay to rank.
Free profile
$0
A real listing in the directory and in matched results. No placement fees, ever.
- A real profile in the directory, sourced from public records
- Appear in matched results when your fit is best
- Control your case-acceptance profile
- Free draft-email intros from prospects
Elite
★ Introductory rate$199/mo
$199/mo introductory — this is the best price it will be, and the rate you join at stays your price for as long as your subscription runs. Everything Attorney Match offers a firm, in one plan: the AI tools that make you citable, and the intelligence that shows you how to win the buyer-intent questions in ChatGPT, Perplexity, Gemini and Google AI Overviews.
- Everything in Free
- Rich profile + verified Elite badge
- Profile-connected AI chatbot (on your profile and your own site)
- Embeddable chatbot widget for your firm website
- Self-serve AEO kit (JSON-LD / llms.txt / robots.txt / FAQ)
- AI-visibility scorecard: see if AI engines cite you, and your 0–100 score
- Manage-mode AI assistant
- Track up to 20 buyer-intent queries you want to win in AI answers
- Reliability sampling every two weeks — citation frequency and trend over time, not one snapshot
- Expect 3-6 months before rankings shift, sometimes longer, and not in every case — it depends on how established the firms already being cited are
- Source & gap engine: which directories and competitors get cited instead of you
- A prioritized, evidence-backed action plan that updates as you improve
We never sell ranking.
Elite is visibility and tools — a richer profile, an AI chatbot, an embeddable widget, and the AEO kit. It does not change where you appear in matched results or directory order. Your match rank is always earned, driven only by fit to the case and jurisdiction. That promise is the whole point of Attorney Match.
Elite fees pay for marketing, visibility, and software tools only — they are not a referral fee, are not contingent on any case outcome, and are never shared as a portion of any legal fee.
Want the full story on how Elite makes you citable by ChatGPT, Perplexity and Claude? See how Attorney Match works for attorneys →